With a skills shortage threatening the industry, King need to find their future leaders by bringing fresh talent into their business. Our challenge was to create a competitive website to match our student programme campaign ‘It all happens in the real world’.
To maximise talent flow, King want to attract students at all levels of their education and in all business areas. These opportunities were previously advertised without categorisation or explanation amongst full-time opportunities on the King careers site. It was obvious that King needed a separate landing site for the student programme, ending confusion. We simplified the offering under the banner of ‘King Campus’, and created four clear categories ranging from placements to MBAs.
King Campus needed to compete with already established student programmes at companies like Google and Facebook. To attract the best talent away from the giants, we created a site that portrayed the fun culture of King through user experience as well as design.
To maximise appeal to our target audience – digital natives on the go – we made the site a fully immersive mobile experience as well as an engaging and responsive desktop experience. With geo-location enabled locations and a branded ATS, we created a personalised 360° experience.
“The Campus website captures who King are in a fun and innovative way, while giving a simple user experience ensuring a fluid journey for students to identify the roles they are looking for.” – Roisin Lally, Campus Recruitment Manager