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King

Careers Site

Having grown from 300 people to 1,500 in just two years, King needed a careers site that not only reflected the opportunity, the culture and their new employer brand ‘Seriously Playful’, but also pictured them as an employer of choice.

What we did

As a company, King has a lot to offer – from great benefits to creating games that are played by hundreds of millions of people. The old site didn’t say this though – instead, focusing on a list of jobs. Not ideal for a business that needed to employ two people a day. We wanted to engage users with a site that reflected the craft, innovation and creativity of King’s games.

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A warm welcome

The site is the result of creative and strategic direction – not just in functionality, but user experience and language too. Every user is given a personalised experience when visiting the site: it detects your location and greets you appropriately with a message from your local King office.

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Back to square one

King is an international business, so the site had to work across every browser and every platform going. And as we know, they develop their games for mobile, so we made sure the careers site would be fully functional on mobile as well.

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Engaging with our crowd

Competing with the biggest high-end tech companies in the world – but with far less brand awareness – we wanted to showcase King’s care for their employees in an innovative, yet ‘Seriously Playful’ way. We created an interactive infographic to engage candidates about benefits.

Finding your way in

As a global company with new studios and offices either being opened or acquired right across the world, the Locations page helps candidates to easily navigate around. The site detects a user’s location and then shows the location nearest to them.

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