Head of Digital Marketing

London • UK


At Pink Squid, we're more than just a creative, analytical, and digital agency; we're passionate about Employer Branding and Recruitment Marketing. Based in central London, our global reach is supported by our dedicated Digital, Data, and Ad Operations team, a key element in everything we do.

We're seeking an accomplished Digital Marketer with a proven track record in delivering end-to-end Digital and Traditional media campaigns across UK and International markets. As a strategic thinker, you'll plan campaigns using various channels, including Programmatic Display, Search, VOD, Social Media (organic and paid), OOH, DOOH, SEO strategies, forums, and more.

As the Head of Digital Marketing, you'll lead a team of 8 professionals, overseeing senior digital marketing managers, campaign managers, data analysts, and media executives. You'll be instrumental in their development and growth through direct line management.

Key Responsibilities

  • Develop overarching digital marketing strategies.
  • Lead multi-channel media planning.
  • Utilise advanced knowledge of funnel tracking, web analytics, and conversion rate optimization.
  • Proficiently use CM360, DV360, GA4, GTM.
  • Cultivate strong client relationships and actively participate in pitches to win exciting projects.


  • Minimum 5 years of experience in an agency environment.
  • Expert in the digital marketing space with multi-channel media planning and execution experience.
  • Advanced knowledge of funnel tracking, web analytics, and conversion rate optimization.
  • Proficient user of CM360, DV360, GA4, GTM.
  • Strong client relationship management skills.
  • Experience in participating in pitches to win exciting projects.




  • Monday to Friday, 9 am to 6 pm, with an early Friday finish at 3.58 pm.
  • Agency-wide bonus scheme.
  • 26 days annual leave, including a guaranteed birthday day off and Christmas closed down.
  • Hybrid working with an allowance to kit out your own space.
  • Season ticket loans.
  • Enhanced Maternity, Paternity, and Adoption leave.
  • Socials: occasional get-togethers, studio lunches, social events, and a two-day annual Xmas trip.

Join us at Pink Squid, where our values—Clarity, Courage, and Community—drive us to continuously learn, grow, and better ourselves. In return, we offer not only the benefits mentioned above but also a fantastic workplace, a charming office, and a vibrant culture. Apply now and be part of our dynamic team!


Send your CV and cover letter to hr@pinksquid.com