Ever since the plate of sushi that inspired our name back in 2010, we’ve grown up, learnt loads and grew up some more. But some things never change.
We’re as diverse and independent as we’ve ever been, and we’ve been lucky enough to work with clients who understand what it takes to make real change happen. We push every project up a level, and then a few more for good measure. Being softly disruptive is how we make the big heavy things happen, and the little light things count. It’s in our DNA.
Values are like fingerprints. Nobody’s are the same, but you leave ‘em all over everything you do.
Do what you love and you’ll love what you do. That’s how we see it, and it’s why we’re all here to create work we’re proud of.
Whether it’s creating something completely new. Or a fresh take on a classic. Breaking away from what’s normal is how we stand out. Because who wants to be normal?
The best and most creative ideas in the world don’t mean a single thing unless you’re brave enough to hit ‘send’.
We may be establishing ourselves in the US, but the Squid Tank in London is our home.
We built it to reflect the playful intelligence of our people. It’s where you’ll find our recording booth, trading desk, the ‘garden’, our neon artwork, a bus stop, our Nintendo 64, and our beloved foosball table. Pop in anytime for the tour.
Every project has two floors of strategists, creatives, analysts or project managers to choose from. To keep our work fresh and unique, no two teams are the same.
It’s how we create seriously good employer branding and education marketing that’s powered by our people. And we couldn’t do it without them. Made up of over 20 different nationalities, we push each other forward and pull those up around us.
We love doing what we do – have a watch below, things we do when we are not doing client work.