2022 - Integrated Campaign
CCL has already developed strong brand awareness. But with the opening of a new outpatient building just around the corner, and over 800 healthcare professionals needed to fill its corridors, how can we work fast to inspire candidates?
In order to get comfortable with the people we hope to connect with, we ran a series of two-hour workshops – speaking with stakeholders across the business and external healthcare professionals. Our goal was to uncover what motivates people to join new organizations, and why they believe healthcare is key.
Research confirmed that authenticity and meaning mattered. We discovered that while everyone has their own unique reasons why, together, we share the common aim of delivering world-class care.
To engage candidates, a series of role-specific launch films were created, talking directly to our audience about their ambitions. This was only the beginning of the personalised communications we created across diverse platforms. If healthcare professionals are wondering how CCL is making a difference to patients, we can show them plenty of reasons why.